PHOTOGRAPHY

Jennifer Rol

How The Goodnight Baby Co Is Transforming Newborn Sleep

A newborn baby lays in a blanket in dad's arms in delivery room before meeting with The Goodnight Baby Co

Bringing a baby into the world is one of the most transformative experiences in life. Those early days and nights are filled with endless love, tiny fingers wrapped around yours, and moments that make your heart swell. But let’s be real—sleep is often the hardest part of the newborn phase. As a Western Montana birth and motherhood photographer, I see firsthand how exhausted new parents can be, and I know just how important it is to have a strong support system when it comes to sleep. That’s why I love sharing resources like The Goodnight Baby Co., a trusted service dedicated to helping families establish healthy sleep habits.

About The Goodnight Baby Co.

Serving Missoula and the surrounding area 

The Goodnight Baby Co. is a women-owned business based in Missoula, Montana, founded with one goal in mind—to help families get the rest they need. Sleep training can be overwhelming, and every baby is different, which is why The Goodnight Baby Co. takes a personalized, compassionate approach to infant and toddler sleep.

This company is led by Brittany Heeb, a certified pediatric sleep consultant, and Melenie Duval, BA, ALC, who has over 26 years of experience in lactation, parent education, and infant sleep support. Together, their team has more than 50 years of combined experience supporting families through the challenges of infant and toddler sleep. 

A newborn is cradled against dad's chest in a towel right after being born

Services

Sleep deprivation can take a toll on both parents and babies, but with the right support, restful nights are possible. The Goodnight Baby Co. offers a variety of one-on-one coaching services tailored to each family’s unique needs.

For expecting parents, their prenatal sleep education program helps establish healthy sleep habits before the baby arrives. If you’ve already welcomed your little one and are feeling exhausted, their infant and toddler sleep coaching programs can help you gently guide your child toward better sleep without resorting to extreme methods.

One of the best parts about working with The Goodnight Baby Co. is their customized sleep plans. Every baby is different, and what works for one child may not work for another. Another perk are their virtual consultations that make it easy for families across Montana to access expert support, no matter where they are. Whether you need a quick troubleshooting call or a comprehensive sleep coaching package, The Goodnight Baby Co. is ready to help.

A new dad sits in a nursing chair cradling his newborn baby in a towel after meeting with The Goodnight Baby Co

Specialty

The Goodnight Baby Co. isn’t just about getting more sleep—it’s about building confidence in your parenting decisions and creating a foundation for healthy, long-term sleep habits. Their services also include support for nap transitions, early morning wake-ups, crib-to-bed transitions, and regressions that happen during big developmental leaps.

You Will Be So Grateful For The Experts At The Goodnight Baby Co

Parenting is full of beautiful, tender moments—but exhaustion shouldn’t overshadow them. The Goodnight Baby Co. provides the tools, guidance, and reassurance families need to help their little ones sleep peacefully. Whether you’re preparing for a newborn or trying to improve sleep with a toddler, their personalized approach can make all the difference.

As a Western Montana birth and motherhood photographer, I love capturing those intimate, fleeting moments of early parenthood—because even on sleepless nights, there is so much beauty. If you’re expecting or have a little one and want to preserve these precious memories, I’d love to help. Let’s create timeless portraits that celebrate your family’s journey!

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