As a Missoula family photographer—and a mom—I always have my eye on events that bring the community together in a way that’s fun for everyone. The River City Roots Festival is one of those rare weekends where downtown Missoula transforms into a full-blown celebration. Above all, families live at the heart of it. From dancing in the streets to exploring art and grabbing lunch from a food truck, it’s a summer highlight that offers something for every age.
About the River City Roots Festival
Hosted by the Missoula Downtown Association, the River City Roots Festival has become one of the most anticipated community events of the year. It was launched in 2006 as a way to celebrate the arts, culture, and spirit of Missoula. But it’s grown into a two-day experience that locals love and families look forward to.
One of the best parts? It’s totally free and fully walkable. With downtown streets closed to traffic and transformed into pedestrian zones, it’s safe and easy for families with strollers, toddlers, or teens to explore at their own pace.
Everything You Can’t Miss At The River City Roots Festival
There’s no shortage of things to do at River City Roots Festival. You’ll find live music, local food vendors, art displays, and community booths lining the streets. Kids can dance to bluegrass and folk music at the main stage. Then they live sampling fresh lemonade and ice cream while parents check out local artists and makers.
The festival also gives families a chance to support local businesses in a super relaxed, joyful setting. You don’t have to plan out the day—just show up, wander, snack, and enjoy. Whether you’re there for the music or just soaking in the community vibes, it’s the kind of event that feels like a little gift in the middle of August.
Specialty
What makes the River City Roots Festival really shine for families is the Family Fun Fest. This provides a special area just for kids with games, activities, crafts, and more. There are usually interactive art stations, storytelling, face painting, and even a few surprises, depending on the year.
It’s also a great opportunity to introduce kids to live music and performance in a low-pressure, welcoming environment. You’ll see kids dancing barefoot in the grass, giggling as they chase bubbles, or sitting cross-legged at an art table with a paintbrush in hand. That mix of energy and creativity is what sets this festival apart.
Families Of All Ages Have A Blast At The River City Roots Festival
If you’re looking for an event that truly includes the whole family, the River City Roots Festival is one of Missoula’s best. It brings together everything we love about this town—art, music, food, community, and wide-open fun—for one unforgettable weekend. Whether you spend the day dancing downtown or just drop in for a sweet treat and a bit of sunshine, it’s the kind of tradition you’ll want to come back to year after year. Your kids will love it—and honestly, you will too.
And if this season has you feeling more connected, more playful, and more aware of how quickly your kids are growing, now’s a perfect time to schedule family photos. As a Missoula family photographer, I specialize in capturing the real moments that make your crew unique—no props, no pressure, just your story. Let’s plan a session that celebrates your family’s rhythm, wherever it takes you.
